I’m passionate about crafting pixel perfect assets and systemizing designs with thoughtful intention.
Photography
Traveling got me inspired to make great photos and memories of places I've dreamed about as a youth until now. Of course, traveling also means enjoying the great food each place has to offer abroad while appreciating each culture! Check out more photos on my Instagram.
Mountain Biking
AI ✨
Prompting generated assets is something that is a hot topic for creatives. Sparkling my curiosity, I wanted to get an understanding of what AI is and what use case can I feel comfortable with it as a tool. The big hurdle was to embrace the idea and see where it can take me. So far, I am using it for personal ideas and am in a comfort zone for personal use only. Check out my generative ai case studies as well.
Playground
Playfessional
I think of learning as a practice with life long implementations. Photography, for example, was a way for me to document my travel. Also, I took up photography to take better photos. Taking photos is not the same as making photos. Crafting a composition, lighting usage, etc. requires many "clicks" of the button on the camera. Equipment knowledge is crucial to get expected results. I enjoy the challenge of learning and carry that excitement whether for playfessional or professional.
Professional
This site was created in Framer. So learning to use Framer is pretty sweet. This gives me new perspective on how files are handed off to developers! If you have any feedback, I'm open to chat and hear how this site is working. Thanks!
Below is Figma's feature, Variables. This example I created by taking a single asset that can be changed from light to dark mode.
Tools of the trade!
Production Designer at Airbnb
2024 – present
Architect, publish, validate and maintain Figma design libraries for marketing deliverables
Partner with cross functional teams to define, develop, and craft production deliverables at the highest quality in service of Airbnb product launches/releases
Inform how the design team interfaces with other functions such as product management, engineering, external partners and marketing
Designer, Systems at BASIC/DEPT
2021 – 2023
Maintains & manages design libraries for client projects
Systemizing components, file cleanup, merging libraries, prototype
Spec documentation, edge case considerations, and unified naming conventions
Discover, audit and communicated areas which could help streamline processes
Supported leads with visuals for app as well as web on desktop/mobile
Liaison between design and developer to ensure smooth handoff between team or client
Lead Production Designer at Hogarth
2017 – 2021
Led small team to work alongside and support cross functional teams for screen UI needs with one of the leading tech companies in the world
Led production artist pod embedded with Keynote team to quickly support asset needs during critical launch projects
Recreated designs, comps and screen grabs into high fidelity pixel perfect assets
Documented, trained and supported artists to be familiar with Marcom processes
Worked closely with stakeholders to ensure accurate UI screens and delivery were met
Senior Production Designer at Level Studios
2015 – 2017
Update product imagery and vector assets and prepped for handoff
Followed efficient production and localization workflows for exports
Check-in and track assets using a version control system
Communicate changes, updates, issues using a bug tracking database
Review & QA deliverables with exacting eye to ensure layout, images, and text
are are pixel perfect
Production Artist at BRG Sports
2014 – 2015
Created and updated packaging & other printed collateral for BRG’s portfolio of
brands and licensed partnershipsQuickly and throughly understood multiple licensed partner’s style guides to use for
branding on Bell helmets consumer facing mass audiencePhoto retouch and color correction
Created line art illustration
Used tracking software for prepress release and versioning
Web Production Artist at StubHub
2013 – 2014
Design and production of new or existing static and interactive maps for ticket seating
Collaborated and revised venue map user experience throughout global StubHub sites
Improved and streamlined processes of map production which resulted in exceeding
record number of maps shippedApplied knowledge of sports and music to use of map production
Learned proprietary software for use in delivery handoff
Trained new artists as well as our international team for best practices
Print Production Specialist at Monster Products Inc
2012 – 2013
Prepress and release of art which included unique print and packaging processes of marketing materials.
Vetted and approved print vendors internationally and locally to help maintain Monster's unique brand identity.
Ran production output in-house. My role as a production artist expanded to design layout and packaging mockup.
Learned proprietary software for use in delivery handoff
Key Projects:
• Beats by Dre headphone packaging as well as Monster's cable products
• Fall season Walmart reset for end cap signage
• Company business collateral production